Jan Tinetti Labour MP |
Our elderly are some of the most vulnerable people in our community, and I find it heart-breaking to think that at a time in a person's life when they should have peace, safety and enjoyment, some of our precious older citizens are suffering abuse.
I was very pleased that this week, on World Elder Abuse Day on Tuesday, a new campaign shining a spotlight on elder abuse was launched urging people to protect older New Zealanders.
The Office for Seniors' campaign encourages friends, whanau and neighbours to look for signs of abuse. Research suggests around one in 10 people will experience elder abuse, but only a very small number of cases are ever reported. This year's campaign is highlighting the least understood, but more common forms of abuse - such as financial and psychological.
Elder abuse can happen to anyone regardless of their background. Most abuse is committed by someone close to the victim; often by a family member or a caregiver. It's a devastating abuse of trust, and people find it hard to speak out against someone they rely on.
The key message of this year's multimedia campaign is: 'It's okay to help”.
In Budget 2020, the Elder Abuse Response Service received an additional $25 million over the next four years. This funding will address cost pressures and improve the coverage of service.
Please, if you are concerned about elder abuse or you are a victim of elder abuse, call the free helpline on: 0800 32 668 65, text: 5032 or email: support@elderabuse.nz