The Cancer Society of New Zealand is encouraging people to ‘get your yellow on’ this month to help the one in three New Zealanders affected by cancer.

This year the Cancer Society’s message ahead of its 34th iconic Daffodil Day street appeal – on next Friday, August 30 – is centred on the sobering statistic: one in three New Zealanders will get cancer in their lifetime.

“It could be you; it could be someone you love. Help them by donating this Daffodil Day,” says Cancer Society of NZ chief executive Nicola Coom.

“The generous giving of everyday New Zealanders ensures the ‘one in three’ get the vital support they need.

“It helps us provide safe transport to and from cancer treatment, provides accommodation for those travelling for treatment, and helps make sure experienced nurses and counsellors are always there for people affected by cancer.”

The Cancer Society of NZ is the country’s leading organisation dedicated to reducing cancer and ensuring the best care for New Zealanders.

“We are committed to working with communities and decision-makers by providing leadership and advocacy in cancer control, with core services in information and support, research and health promotion.”

Nicola says Daffodil Day is our country’s chance to work together “and change the experience of cancer for every New Zealander”.

More yellow will appear across Aotearoa as activity around Daffodil Day – the Cancer Society’s major annual fundraiser and awareness-raiser – ramps up.

Come Friday, August 30, about 8000 yellow high-vis clad volunteers will hit the streets with daffodil pins and fresh daffodils to collect donations on Daffodil Day.

Daffodil Day donations can be made online at daffodilday.org.nz any time, at any branch of the ANZ bank – the Cancer Society’s major sponsor – and anywhere a Daffodil Day QR code is displayed.

Look out for Daffodil Day street collectors on Friday, August 30, and Saturday August 31, in your community.

- SunLive