A man reported missing from Ōtorohanga yesterday has been found by Police this morning and is safe.

"Police would like to thank members of the public who contacted us with possible sightings of the man's car, which helped officers find the man," said a police spokesperson in a statement.

EARLIER:

Waikato Police are appealing for sightings of Steven Rolls, who has been reported missing by his family.

Steven left his Ōtorohanga home at around midday yesterday (Christmas Day) to drive to Huntly, however did not arrive in Huntly as expected, said a police spokesperson.

"Police and Steven’s family have serious concerns for his welfare.

"If you have seen Steven or his car (a gray Kia Rio, registration FRG486) since 12pm yesterday, please contact Police and quote file number 241225/1782."