Western Bay of Plenty Mayor James Denyer and Tauranga City Council Commission Chair Anne Tolley are both throwing their support behind the Breast Cancer Foundation's Pink Ribbon Street Appeal.

On Friday, October 27, and Saturday, October 28, 10,000 volunteers will be hitting the streets all over New Zealand to raise vital funds for breast cancer research, education and patient support.

“I support the Pink Ribbon Street Appeal because raising awareness promotes early detection and better survival rates from breast cancer. We all have mothers, wives, daughters, aunts and other whānau who have been or could be affected by this disease and we owe it to them to support them as best we can,” says James.

“The Pink Ribbon Street Appeal is one way we can all contribute to combatting breast cancer in our community. Sadly, breast cancer kills some 40 women in the Bay of Plenty every year – deaths that could be avoided if this scourge is detected and treated early,” says Anne.

“Pink Ribbon helps us to achieve that through education and promotion, but also funds essential cancer research and patient support. Let’s get behind this year’s appeal and help eliminate the preventable deaths that are affecting too many Bay of Plenty whānau.”

Breast Cancer Foundation NZ’s chief executive, Ah-Leen Rayner, says they’re asking everyone in the Bay of Plenty to show some love for Kiwis affected by breast cancer by donating to our Pink Ribbon Street Appeal.

“As a charity that doesn’t receive any government funding, it’s only thanks to the generosity of New Zealanders that we can carry out our life-saving work. Your donations will bring us closer to our vision of zero deaths from breast cancer.”

Every year, around 190 women are diagnosed with breast cancer in the Bay of Plenty region.

All of the money raised from the Pink Ribbon Street Appeal goes towards Breast Cancer Foundation NZ’s work to advance breast cancer research, educate Kiwis about the importance of early detection, and support patients through their treatment and recovery.

Donations can be made to the Pink Ribbon Street Appeal through volunteer collectors who will be out in force shaking pink buckets across the region on October 27 and 28, or online at bcf.org.nz/streetappeal23