One person has died at a popular Bay of Plenty swimming hole.

Emergency services responding to a “water-related incident” in the Wairoa River near Poripori Rd, Lower Kaimai, about 6.15pm Wednesday.

Police this morning said that a person was pulled unresponsive from the water. First aid was started but the person died at the scene.

The death will be referred to the Coroner.

The Herald understands the incident took place near the widely-known freshwater Pori Pori swimming hole – a hotspot for locals and visitors of the Bay of Plenty during summer.

The swimming hole is surrounded by rocks and forest and contains multiple small, shallow rock pools for swimming and exploring.

The swimming hole itself is deep and visitors often jump into it off high rocks.